Product & Service Design , Scrum

Intellectual Property Office of Singapore (IPOS) serves as an innovation agency leveraging IP expertise and networks to propel Singapore's future growth. By assisting enterprises in developing IP and innovation strategies, IPOS cultivates skills and expertise in these domains, fostering a vibrant ecosystem where present-day ideas evolve into tomorrow's assets.
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To effectively manage the wealth of IP information, extensive research and UX processes were deployed to delineate demographics, user behavior, and contextual factors. These processes involved comprehensive analyses of user demographics to understand the diverse needs and preferences of different user groups. Through rigorous user behaviour studies, my team gained valuable insights into how users interacted with the platform, identifying pain points and areas for improvement. Moreover, contextual factors such as the user's environment and situational needs were meticulously examined to ensure that the platform's design catered to real-world usage scenarios.

A key objective of these research-driven UX processes was content personalisation, tailoring content based on the aforementioned characteristics. By leveraging insights gained from research, IPOS aimed to deliver relevant and meaningful content that resonated with users' interests and objectives. This approach not only enhanced user engagement but also contributed to the overall usability and effectiveness of the platform.

Notably, IPOS offered specific user-role selection through its user-action selection as part of the navigation. This intuitive feature empowered users to easily access the information and tools that were most relevant to their roles and responsibilities within their organisations.

Alongside IPOS is Intellectual Property ValueLab (IPVL), which specialises in providing strategic intellectual property and intangible asset advisory services in Singapore. Intangible assets, which lack physical form, encompass corporate intellectual property such as patents, trademarks, copyrights, and business methodologies, alongside goodwill and brand recognition.

During the design phase of IPVL, heavy research efforts were conducted to define its target demographics, including in-depth analyses of user behaviour and contextual factors. Design elements were meticulously structured based on insights derived from research findings, ensuring that the platform effectively addressed users needs and preferences.

The eventual design scheme adopted a minimalist aesthetic, stripping away extraneous elements to focus attention. Bright, bold colours and a custom created typeface were strategically utilised to enhance visual appeal and draw users' attention to key information.

The outcome is a content-centric, easily navigable, and sleek design that encourages users to explore and return whenever intangible assets in Singapore come to mind. Through a combination of heavy research and UX design processes, IPOS and IPVL have succeeded in delivering innovative and user-centric platforms that drive efficiency and excellence in the management of intellectual property.